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Course Description

ExcelR is a leading  Institute for  Digital Marketing Courses. The course will be delivered by highly experienced and certified trainers who are considered as one the best trainers in the industry, which leads to an unparalleled learning experience. The course is studded with myriad hands-on exercises on each topic that is covered in the training. Along with the training, we offer you 1-year e-learning access, 10 global certifications from Google, Facebook, YouTube, etc. and placement assistance. Many of our past participants are working for various companies as digital marketing professionals

Digital Marketing Course Modules

Digital Marketing Modules

10 International Digital Marketing Certifications

Digital marketing certifications in Bangalore

Why Digital Marketing Training with ExcelR?

We built our company by providing our participants with quality training and best support that we can, and we would love to show that we're 100% committed to thousands of our participants.

Explore the magic in the Search Engine space with our Digital Marketing Courses in Bangalore. This course is designed to help you master the fundamentals in Digital Marketing which includes pay-per-click (PPC), Search Engine Optimization (SEO), social media, web analytics, content marketing, conversion optimization, email and mobile marketing. Digital Marketing is one of the world’s fastest growing platforms, and this course will elevate you in the marketplace with a fruitful career.

What Is Digital Marketing?

Digital Marketing can be defined as a unique marketing strategy that is implemented in digital platforms through Internet Medium to reach the target audience. When compared to traditional marketing, search analytics gives you an extra edge in Digital Marketing. Analytics empowers the business to analyse the success in their business strategies and provides the required data to modify the strategies to suit the market requirements and improve ROI.

With our Digital Marketing Training, re-discover your creative instinct to design significant marketing strategies to promote a product/service related to any organization from any business sector.

Are You A Non-Technical Person Without Programming Skills, But Still Want To Pursue A Career In IT?

Digital Marketing is the right course for you. It doesn’t need any programming skills, as familiarity with the internet is sufficient to master the concepts to pursue a successful career. A few months of dedicated efforts will ensure a rewarding career in the space of IT. The demand for Digital Marketing professionals is exceeding the supply and this void is creating ample job opportunities for non-technical graduates. We help you crack a job by doing the handholding from training to placement.

Who should do Digital Marketing?


  • Working Professionals
  • Branding  / Sales / Marketing Professionals
  • Students
  • Entrepreneurs
  • Startups
  • Housewives

Opportunities for Digital Marketers

  • You can go for a Job / Freelancer/ Consultant
  • You can start a website (Blog)
  • You can start an App/Video Channel monetize
  • You can start a Digital Marketing Agency

Digital Marketing courses in Bangalore

Course Curriculum

  • Intro To Marketing
  • Types Of Marketing
  • History of Marketing
  • Why Marketing
  • Case Studies Of Branding
  • Intro To Digital Marketing
  • Modules Of Digital Marketing
  • Why Digital Marketing Buzz
  • Opportunities In India & Growth Projection
  • What is Business Objective
  • Role Of Business Objective In Digital Marketing
  • Use Cases Of Business Objective
  • Basic Guidelines Of Article Writing
  • Difference Between Article Writing & Website Content Writing
  • 3 Assignments On Article Writing
  • Impact Of Graphics In Digital World
  • Understanding The Working Of Canva
  • Logo Design
  • 5 Hands On Assignments On Canva
  • Creating Various Graphic Designs For Various Digital Platforms
  • What Is A Domain
  • Types Of Domains
  • Historical Importance Of Domains
  • Existing Domain Name Usage Scenario
  • Domain Name Server
  • What is Hosting Space
  • Types of Hosting Spaces
  • What Is an IP address ?
  • Internal FrameWork Of Internet- Flow Diagram
  • What Is Keyword
  • Types Of Keywords
  • What Is Website
  • Types of Websites
  • Nomenclature Of Digital Marketing - Snippets, SERP, Key Metrics DA,PA,LPS etc..
  • What is keyword Research ?
  • Guidelines Of Parameter Selection Of Keyword Research
  • Tools Used For Keyword Research
  • Live Exercise : Keyword Research On Various Tools
  • Purchasing A Domain
  • Purchasing A Hosting Space Website WireFrame/ SILO Structure
  • Website Wireframe/ SILO structure
  • Basics of Website Building
  • Why A Content Management System ( CMS )
  • Plugins Setup
  • Page Setup
  • UI Enhancement Using Elementor
  • Additional CSS
  • What is a Search Engine?
  • How a Search Engine works?
  • SERP Exploration
  • Algorithms for Search Engine
  • Introduction to basic Ranking Factors
  • Introduction to Keywords
  • Importance of Keywords
  • Types of Keywords
  • Understanding the terms Keyword Density, Keyword Proximity, Keyword Stuffing.
  • Best practices to shortlist keywords based on Business Objective
  • Tools for Keyword Research
  • Live Exercise: Keyword Research using various Tools
  • Writing Content as per SEO
  • SEO Content Penalties
  • How to Recover if site got penalized
  • Live Exercise: Writing content
  • Basic HTML Tags Introduction
  • Hierarchy of Header Tags
  • Optimizing Header Tags
  • Anchor Tags Optimization
  • Alt Tag Optimization
  • What do you mean Snippet
  • Types of Snippets
  • Optimizing your Snippets to get more Traffic to your website
  • Live Exercise: Creating Snippets for the Published content
  • What is a SiteMap?
  • Types of Sitemaps
    • .xml Sitemap
    • HTML Sitemap
  • Generating SiteMap
  • Submissions of SiteMap to Webmaster
  • What is Google Search Console?
  • Importance of Search Console
  • Analyzing the Website data
  • Live Exercise: Connecting your Website with Search Console and getting the Insights
  • What is Link Building?
  • Why is Link Building important?
  • Types of Link Building
  • Reasons of Analyzing a Competitor in Digital Marketing
  • Extracting the Competitor backlinks
  • Live Exercise: Backlink submissions using Competitor links
  • What is Local SEO
  • Importance of Local SEO
  • Listing the business on Search Engines
  • Creation of Business Listing on Google
  • Importance of NAP
  • Building the backlinks to the listed business on Google
  • Live Exercise: Google My Business Page Creation
  • What is Internal Linking
  • Power of Internal Linking
  • What do you mean by Schema on Google?
  • Schema Setup for Google Snippets
  • Validating the Snippet code on Google Publishers tool
  • What is Search Engine Marketing
  • Difference between SEM & SEO
  • Platforms Of SEM
  • Why SEM Is Important For Running A Business
  • Push v/s Pull Marketing
  • Role Of User Intent In Paid Marketing
  • Types Of Google Ads
  • Use Cases Of Each Types
  • Which Mode Of Google Ads Is the Best for Businesses
  • Conversion Tracking Code Setup
  • Campaign Setup Basics
  • Location Targeting
  • Ad Groups and Its importance In A Campaign
  • Extensions
  • Match Types
  • Bidding Strategies

Search Ads - Part 2

  • Analysing Search Terms
  • Ad Preview & Diagnosis
  • Negative Keywords
  • Demographics Adjustment
  • Extensions
  • Adjusting Locations
  • Advanced Bidding Adjustments
  • Live Exercise : Adjusting

Search Ads - Optimisation Of Ads

  • Best Practices Of Writing Ads
  • Effect Of Relevant Keywords On CPC
  • Dynamic Keyword Insertion
  • Creation of Smart Display Campaign
  • Creation of Standard Display Campaign
  • Creation of Gmail Campaign
  • Location targeting
  • Budget Setup
  • Bidding for Display Campaigns
  • Audience Targeting [ demographic, in-market, affinity,remarketing ]

Display Ads- Part II

  • Keyword Targeting
  • Topic Targeting
  • Placement Targeting
  • Creation of responsive Ad Copy
  • Headline & Description Copywriting
  • Use of CTA Buttons
  • Use of custom Colors
  • Optimizing Landing Page
  • Creation of In-stream Skippable Ads
  • Creation of Video Discovery Ads
  • Creation of Bumper Ads
  • Creation of non-skippable instream Ads
  • Creation of Outstream Ads

Video Ads- Part II

  • Location targeting
  • Budget Setup
  • Bidding for Display Campaigns
  • Audience Targeting [ demographic, in-market, affinity ]
  • Keyword Targeting
  • Topic Targeting
  • Placement Targeting

Video Ads- Part III

  • Frequency Capping Setup
  • Conversion Tracking Code Setup
  • Remarketing Audience Setup
  • Conversion Tracking Code Setup
  • Audience Creation
  • Remarketing List Setup
  • Custom URL Parameters
  • Policy Manager & Billing Settings
  • What is Social Media?
  • History of Social Media
  • Importance of social media
  • Marketing Opportunities through social media
  • Various types of Advertising through Social Media{ Platforms }
  • Why Facebook is Important for Marketing?
  • Various Account Levels in Facebook
    • Page
    • Group
    • Profile
  • Creating a Facebook Page
  • Optimization of Facebook Page
  • Facebook Page Insights
  • Live Exercise: Creation Of a Facebook Page & Getting Insights from the Page posts.
  • Marketing Ways on Facebook Platform
  • Setting Up a Facebook Campaign
  • Various Marketing Goals To the Successful Business
  • Targeting the Specific Audience on Facebook Platform
  • Installation of Facebook Pixel Code into the Website
  • Remarketing With Facebook for the Potential Audience
  • Getting the Insights from the Campaigns.
  • Why LinkedIn is Important for Marketing?
  • Various Account Levels in LinkedIn
    • Profile
    • Group
    • Page
  • Creating a Business Page on LinkedIn
  • Optimization of LinkedIn Page
  • LinkedIn Page Insights
  • Live Exercise: Creation Of a Business Page & Getting Insights from the Page posts.
  • Marketing Ways on LinkedIn Platform
  • Setting Up a LinkedIn Campaign
  • Policies of LinkedIn to Start Marketing
  • Various Marketing Goals To the Successful Business
  • Targeting the Specific Audience on LinkedIn Platform
  • Installation of LinkedIn Pixel Code into the Website
  • Remarketing With LinkedIn for the Potential Audience
  • Getting the Insights from the Campaigns.
  • Why Twitter Is Important for Marketing?
  • Creating a Twitter Account ( Business )
  • Optimization of Twitter Account
  • Twitter Account Insights
  • Live Exercise: Creation Of a Business account on Twitter & Getting Insights from the Tweets
  • Marketing Ways on Twitter Platform
  • Setting Up a Twitter Campaign
  • Various Marketing Goals To the Successful Business
  • Targeting the Specific Audience on Twitter Platform
  • Installation of Twitter Pixel Code into the Website
  • Remarketing With Twitter for the Potential Audience
  • Getting the Insights from the Campaigns.
  • Why Instagram Is Important for Marketing?
  • Creating a Instagram Account ( Business )
  • Optimization of Instagram Account
  • Instagram Account Insights
  • Various Content Ideas for Daily Postings
  • Live Exercise: Creation Of a Business account on Instagram & Getting Insights from the Posts on Instagram.
  • What is Video Marketing ?
  • Various Platforms for Video Marketing
  • Importance of Video Marketing
  • Strategy to Quick Start Video Marketing
  • Various Levels of Channels on YouTube
  • Live Exercise: Creating a YouTube Channel
  • How to Upload a video on YouTube Channel
  • Checklist for Uploading a Video
  • Various Tools For Extracting the Video Tags of Competitors Videos
  • Live Exercise: Uploading a Video with the Checklist Provided in session
  • Customization of YouTube wall & Channel
  • Best Practices to get more Viewers and Subscribers
  • Creation of Playlists and placing them on the YouTube Wall
  • Unlocking the Various Features of YouTube for the Channel Created
  • Live Exercise: Creating Playlists
  • Tracking the Performance of your YouTube Channel
  • Various Factors to improve the quality of videos using the Insights of Channel
  • Understanding the Sources for the videos to target your audience
  • Live Exercise: Analyzing the Insights from the videos uploaded
  • Can we Earn Money using YouTube?
  • Monetization
  • What is the Eligibility Criteria for Earning Money on YouTube?
  • Becoming a Partner for YouTube in Order to Monetize
  • Creation of Adsense Account
  • Linking the YouTube Channel with Adsense Account
  • Importance of Email Marketing
  • Organizing Mailing List
  • How to Avoid Spam & being Blacklisted
  • A/B Testing
  • Automation of Emails
  • Types Of Email Campaigns
  • How to engage New Users
  • Email marketing tools & metrics
  • Live Exercise: Email Marketing & List Creation
  • What is Affiliate Marketing?
  • How Affiliate Marketing Tracking works
  • How to find Affiliate Marketing services / products to promote
  • What are Affiliate Networks
  • Affiliate Marketing Tools & Plugins
  • Affiliate Marketing Bidding Strategies
  • Affiliate Marketing Tips to increase earnings
  • Mock Interview Sessions
  • Resume Building
  • Building a strong LinkedIn profile to shortlist.


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Global Presence

ExcelR is a training and consulting firm with its global headquarters in Houston, Texas, USA. Alongside to catering to the tailored needs of students, professionals, corporates and educational institutions across multiple locations, ExcelR opened its offices in multiple strategic locations such as Australia, Malaysia for the ASEAN market, Canada, UK, Romania taking into account the Eastern Europe and South Africa. In addition to these offices, ExcelR believes in building and nurturing future entrepreneurs through its Franchise verticals and hence has awarded in excess of 30 franchises across the globe. This ensures that our quality education and related services reach out to all corners of the world. Furthermore, this resonates with our global strategy of catering to the needs of bridging the gap between the industry and academia globally.

ExcelR's Global Presence


Digital Marketing Training locations in Chennai : Anna Nagar [600040],Thousand Lights [600006], Adyar [600020],Nungambakkam [600034], Perambur [600011], OMR [600119], Guindy [600032], Thiruvanmiyur [600041],Perungudi [600096], Thoraipakkam [600097],Sholinganallur [600119], Siruseri [603103], Tambaram [600045], Velachery [600042], Meenambakkam [600027], Chrompet [600044], T nagar [600017],Chennai central [600020],Erukkancheri [600118],World University Centre [600031],Madras University [600005],Indian Institute Of Technology [600036]

Digital Marketing Training locations in Chennai : Adambakkam [600088], Anna Salai [600002], Ambattur [600053], Ashok Nagar [600083], Aminjikarai [600030], Besant Nagar [600090], Choolaimedu [600094], K.K. Nagar [600078], Kodambakkam [600024], Koyambedu [600107], Ekkattuthangal [600032], Kilpauk [600010], Medavakkam [600100], Nandanam [600035], Nungambakkam [600034], Madipakkam [600091], Teynampet [600018], Nanganallur [600061] Navalur [600130], Mylapore [600004], Pallavaram [600043], Purasaiwakkam [600007], Porur [600116], Pallikaranai [600100], Poonamallee [600056], Saidapet [600015], St.Thomas Mount [600016], Sholinganallur [600119], Triplicane [600014], Thoraipakkam [600096], Vadapalani [600026], Valasaravakkam [600087], Villivakkam [600049], West Mambalam [600033], Velachery [600042], Virugambakkam [600092].

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