ExcelR Jumbo PassExcelR Jumbo Pass Video   You May Have Heard About Offers, But Have You Heard Of ExcelR's JUMBO PASS? Well, Here's Your Chance To Avail The JUMBO PASS!! Watch The video


Course Completion Certificate From ExcelR

Internship Certificate From AiVariant


Upcoming Batches

Select Your City

Click Here

Live Virtual Classroom

₹ 39999
₹ 29999
  • Avail ExcelR's Exclusive JUMBO PASS (Limited Period Offer)
  • Google Ads Certified Trainers
  • 10 International Certifications from Google Ads / Facebook / YouTube
  • Top-Notch Faculty with Rich Industry Experience
  • Life Time access to Self-Paced Learning
Upcoming Batches






Show All Batches Enroll Now

Course Description

ExcelR DevOPs training

Top-Notch Faculty

ExcelR DevOPs training

Exhaustive Course Curriculum

ExcelR Data Analyst training

Guaranteed Job Interviews


ExcelR DevOPs training

Real-life Projects and Bootcamps


Skills Covered

Search Engine Optimization

Search Engine Marketing


Social Media Marketing

Content Marketing

Lead Generation

Design Thinking


Campaign Management

Email Marketing


Tools and Technologies


International Certifications

Google Ads Measurement Certificate

Google Ads Creative Certification


Google Ads Search Certification

Google Ads Display Certification

Google Ads Shopping Certification

Google Ads Video Certification


Google Ads Apps Certification

Hubspot Inbound Marketing Certification



  • Learners will perform keyword research using a keyword planner. This will be followed by creating a meta title and description. They will then write a 600-word SEO-friendly piece of website content and build external inbound links (backlinks). Finally, they will perform an SEO competitor analysis and provide suggestions for improvement.
  • Learners will perform keyword research using a keyword planner, with average bid value. They will design a landing page wireframe and perform Google ad simulation, alongside troubleshooting of ad scenarios. They will create a search campaign with ad extensions and finally come up with a display or video campaign.
  • Learners will perform competitor analysis and target audience research for paid Facebook and Instagram ads. They will create a Facebook lead generation campaign. They will also perform target audience research for Linkedin, as well as ad copy analysis, and create a LinkedIn campaign. Finally, they will come up with a social media calendar.


Career Progression and Salary Trends

Career Progression and Salary Trends - ExcelR



Learning Path

DA Learning Path - ExcelR


Why ExcelR

ExcelR DevOPs training

Industry-Based Course Curriculum

ExcelR DevOPs training

6 Value-added courses

ExcelR DevOPs training

Work hands-on with 70+ labs and assignments, and 1000+ interview preparation questions


ExcelR DevOPs training

Guaranteed job interview calls with our 2000+ hiring partners

ExcelR DevOPs training

Support through WhatsApp, Calls, & Emails

ExcelR DevOPs training

Lifetime eLearning Access


Course Curriculum

  • What is Marketing
  • What is Digital Marketing
  • Difference between Digital Marketing and Traditional Marketing
  • Why Digital Marketing is important
  • Components of Digital Marketing
  • Introduction
  • What is SEO
  • Types of SEO
  • Types of Keywords
  • What is Keyword Research
  • How to choose right keywords for your business based on context
  • Keyword Research Process
  • Keyword research with tools
  • Practicals
  • Meta Title Meta Description Meta Keywords
  • "Module SEO On-Page SEO
  • Header Tags URL Structure Image ALT Tags
  • Keyword Density
  • Keyword Prominence
  • Content Strength
  • Freshness of Content
  • Plagiarism
  • Basics of Content Writing
  • What is Content Marketing
  • Page Speed
  • Secured Sockets Layer
  • Sitemaps
  • Robots Exclusion Protocol
  • Mobile Friendly
  • Accelerated Mobile page
  • Bounce Rate
  • Session Time
  • What is Off-page
  • Internal Links / External Links
  • Inbound Links / Outbound Links
  • Dofollow Links / Nofollow Links
  • Page Rank / Page Authority / Domain Authority
  • Link Juice
  • Various Off Page Submission
  • Competitor Backlinks
  • SEM Rush / Ahref
  • How to use Site Operators
  • Guest Posting
  • Directory Submission
  • Competitor Backlinks
  • SEM Rush / Ahref
  • Complete SEO Website Audit
  • What is Search Console
  • Search Console Integration
  • GSC Analytics
  • Advantages of SEM
  • Types of Network
  • Types of Campaigns
  • Ad Rank Formula
  • Basics of Bidding
  • Quality Score
  • Landing Page Optimization AND Building Wireframe
  • Keyword Research
  • Keyword Match Types
  • Types of Ads
  • Types of Ad Extensions
  • Ad Copy Creation
  • Auction System, Bidding Strategies
  • Google Ads Campaign Simulation
  • Google Ad Campaign Creation
  • Google Ads Real time Data Analysis and Troubleshooting Real Time Scenarios
  • Display/ Video Campaign Set up
  • Introduction to Social Media Marketing
  • Identify Objectives
  • Understanding Target Audience Behavior
  • Facebook as a Tool
  • Organic Algorithm
  • Facebook Business Assets
  • Business Page Creation
  • Facebook Ads Manager
  • Objectives
  • Ad Placements
  • Custom Audience / Lookalike Audience
  • Detailed Targeting Audience Research
  • Budgeting
  • A/B Testing
  • Ad Account Creation
  • Campaign Level
  • Ad Set Level
  • Ad Copy Level
  • Tracking – Facebook Pixels
  • Optimization Techniques
  • Content Marketing
  • Influencer Marketing
  • Instagram Algorithm
  • Instagram Reels / Video Creation (Invideo)
  • Personal Profile Optimization
  • Creative Summary
  • Ranking Optimization
  • LinkedIn Business Pages
  • Ad Account Creation
  • Target Audience Research
  • Ad Account Creation
  • Campaign Creation
  • Importance of Youtube
  • Influencer marketing in youtube
  • Video SEO
  • Creator Studio
  • Upload Video
  • End Screen Annotations
  • Information Cards
  • Video Editing in Youtube
  • Monetization
  • What is Domain
  • What is Hosting
  • What is a Website
  • What is CMS
  • Buying a Domain and Hosting
  • Website Development with WordPress
  • WordPress Installation
  • What is a theme
  • Theme Installation
  • What is a Plugin
  • What is a Page Builder
  • Creating Pages with Wordpress
  • Create a Sub Domain
  • Install Wordpress
  • Install Themes
  • Create Pages
  • Install Plugins
  • Understanding GA4’s functions and features
  • Setting up Google Analytics 4
  • Creating custom events in GA4
  • Exploring the pre-built reports in GA4

Value Add Courses

    • Introduction
    • Benefits of Google Data Studio
    • Principles of data visualization
    • Interface features
    • Dimensions and metrics
    • Connecting data sources, including Google Analytics and Google Sheets
    • Visualizing your data inside Google Data Studio
    • Adding a date range
    • Adding a filter control
    • Using filters
  • Layout and styling
  • Sharing dashboards
  • Exporting
  • User permissions
  • What is Amazon PPC?
  • Why is PPC important for Amazon sellers?
  • How to create an Amazon PPC strategy
  • Choosing which type of Amazon PPC ad is right for your business
  • Sponsored Product ads
  • Automatic targeting
  • Manual targeting
  • Sponsored Brand ads
  • Sponsored Display ads
  • Keywords research / types
  • Excercise
  • Budget Pacing
    • How Google Ads budget pacing works
    • What Daily and monthly spending limits
    • What the Budget Report is to understand your
    • campaign budget pacing & spend limits
    • Creating Budget Pacing Reports
    • Example
  • Advanced Optimization Techniques
    • Create an “Impression to Conversion” (ITC) column
    • Add more exact keywords
    • Use In-Market Segments in Google Analytics
    • Example
  • Data Formatting and Formulae
    • Tables
    • Colour Fill
    • Copy Formatting
    • Fonts,
    • Number Formats
    • Deleting/Inserting Rows & Column
    • Freeze/Unfreeze Rows & Columns
    • Find & Replace
    • Aggregate Formulae:
    • Sum & Sum If
    • Subtotal
  • Formulae
    • Round Off
    • SUM
    • SUM IF
    • COUNT
    • COUNT IF
  • Logical and Lookup Functions
    • TRIM
    • IF
    • AND
    • OR
  • Data Management
    • Sort & Filter
    • Data Formatting
    • Text to Columns
    • Remove Duplicates
    • Pivot Table
    • Charts
  • Email Marketing
    • What is Email Marketing
    • How to build list
    • Content Analysis
    • Data Segmentation
    • Campaign Creation Using tools
  • Affiliate Marketing
    • What is affiliate marketing
    • Life cycle of Affiliate Marketing
    • Different ways of affiliate marketing
    • Becoming an affiliate
  • Blogging
    • Writing a blog promoting affiliate products
  • Design Thinking (Canva)
    • Design thinking process
    • What is Canva?
    • Creatives using Canva


Contact Our Team of Experts


Global Presence

ExcelR is a training and consulting firm with its global headquarters in Houston, Texas, USA. Alongside to catering to the tailored needs of students, professionals, corporates and educational institutions across multiple locations, ExcelR opened its offices in multiple strategic locations such as Australia, Malaysia for the ASEAN market, Canada, UK, Romania taking into account the Eastern Europe and South Africa. In addition to these offices, ExcelR believes in building and nurturing future entrepreneurs through its Franchise verticals and hence has awarded in excess of 30 franchises across the globe. This ensures that our quality education and related services reach out to all corners of the world. Furthermore, this resonates with our global strategy of catering to the needs of bridging the gap between the industry and academia globally.

ExcelR's Global Presence

Call Us