Driving Immersive Experiences in Virtual and Augmented Reality
Driving Immersive Experiences in Virtual and Augmented Reality

Driving Immersive Experiences in Virtual and Augmented Reality


When we ask anyone about what modern technology could have the most exciting impact on their lives and it’s not hard to understand why many are likely to say virtual reality (VR) or augmented reality (AR). Even the very mention of the name conjures up exotic visions where the immediate environment around one, as well as the entire world beyond it, could be created or transformed in near magical ways.

As computing power continues to accelerate and connectivity becomes global, the way we interact with our digital world will continue to evolve and expand. it is believed that immersive experiences will be at the center of user experiences at homes and workplaces.

Apart from Images of Sci-Fi movies like Avatar and Terminator what are VR and AR

Following are the definitions of immersive experiences:

 Virtual Reality

Virtual reality is the creation of a simulation of a conceptual environment or real environment with which a user can interact. Typically, a combination of visual and audio cues are used to create the environment.

Augmented Reality

The real objects can be amplified with additional information by providing a view of the physical world such as visual information or sounds and allowing the introduction of virtual objects into the physical world space and for virtual object interaction with the real world is termed as Augmented Reality.

Mixed Reality

To encompass the gamut of everything between pure augmented reality and pure virtual reality is termed as Mixed Reality.

Driving Immersive Experiences

From a tech perspective, most of the focus around AR and VR has been on the visual experience, and rightly so. After all, with virtual reality products, an entirely new digital world is created that completely encompasses your field of view. Whether watching a 360? movie, playing a game, traveling through the universe, walking through a 3D model of a building, or any number of other immersive experiences, VR headsets, and related products are designed to create the illusion that you’re in an utterly new world.

On the augmented reality side, the idea is to overlay digital information and other content onto a real-world camera view. The first experience that many people had with AR are popular mobile gaming apps.

Immersive virtual reality is a hypothetical future technology that exists today as virtual reality art projects, for the most part, which consists of immersion in an artificial environment where the user feels just as immersed in consensus reality. Immersive technology creates a sense of immersion that blurs the line between the simulated world and physical world.

 Practical Applications

Virtual reality has been around for over 30 years and many think of that when they hear of immersive experiences. The problem with virtual experiences is the device being wired to a processing unit. As the hardware gets better the issue of being sick is sometimes associated with VR gets mitigated. To assist with the user experience, VR devices often require hand controllers.

Augmented reality experiences combine physical and virtual environments. Senses remain engaged with the physical world by providing additional sensory information for prolonged usage. AR usually avoids additional hand controllers and can use hand gestures.

Here are just some of the ways you can gain a competitive edge with immersive experiences:

  • Product placement – clients can see how products and displays will look in their environment.

  • Equipment walkthrough – demonstrate how your equipment will operate in their facility.

  • Architectural designs – take your client through an immersive tour of your building design.

  • Training – simulate environments, facilitate collaboration

Different Devices for Different Experiences

Toss in the many advanced VR and AR products that have already been introduced to the market, as well as all the creative implementations of the technology in gaming, shopping, entertainment, and medical procedures, and you can easily see how consumers and businesses alike could get caught up in the potential of this new technology. Microsoft HoloLens, Oculus Rift, Samsung Gear, HTC Vive are the devices which provide the experiences of mixed reality, virtual reality experiences.

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