Qualification
- Bachelor’s degree in communication, marketing, English, or related field.
Salary: 3.5 - 6 L per Annum
Experience: At least 2 - 3 years of proven record of experience in writing content for the Ed-tech Industry.
Skills Required:
- Should be well-versed in the umbrella of Digital Marketing.
- Should possess excellent written and communication skills.
- Strong attention to detail and ability to multi-task projects and deliverables
- Should have the ability to meet tight deadlines consistently.
Roles and Responsibilities :
- Conducting in-depth research on Ed-tech industry-related topics in order to develop fresh and original content following the ongoing trends.
- Should have basic knowledge of SEO and its guidelines to craft content that Google loves and positions in the top places.
- Should be able to write blog articles that are gripping and should resonate with the need of a user
- Should be able to write blogs that keep users coming back to refer our articles
- Should be able to conduct keyword research to increase web traffic & leads
- Assisting the marketing team in developing content for advertising campaigns
- Create a content repository for all types of marketing campaigns.
- Should be able to write blogs, guest posts, press releases, Quora answers from a fresh angle.
- Update website content based on the requirements from Stakeholders.
- Editing and polishing existing content to make it reader-friendly.
- Proofread content for errors and inconsistencies, and match deliberately with the editorial guidelines.
- Analyze Content Marketing Metrics and make necessary changes wherever needed
- Review and implement process changes to drive operational excellence
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