Course Description
![ExcelR DevOPs training](https://excelrcom.b-cdn.net/assets/admin/ckfinder/userfiles/images/2023_UPLOADS/Fullstack/skills1/Top-Notch-Faculty.png)
Top-Notch Faculty
![ExcelR DevOPs training](https://excelrcom.b-cdn.net/assets/admin/ckfinder/userfiles/images/2023_UPLOADS/digital-marketing/icon3.png)
Exhaustive Course Curriculum
![ExcelR Data Analyst training](https://excelrcom.b-cdn.net/assets/admin/ckfinder/userfiles/images/2023_UPLOADS/Fullstack/skills1/Guaranteed-Job-Interviews.png)
Guaranteed Job Interviews
![ExcelR DevOPs training](https://excelrcom.b-cdn.net/assets/admin/ckfinder/userfiles/images/2023_UPLOADS/Fullstack/skills1/Real-life-Projects-and-Bootcamps.png)
Real-life Projects and Bootcamps
Skills Covered
![](https://excelrcom.b-cdn.net/assets/admin/ckfinder/userfiles/images/2023_UPLOADS/digital_marketing/Dmskils/Tools_1.png)
Search Engine Optimization
![](https://excelrcom.b-cdn.net/assets/admin/ckfinder/userfiles/images/2023_UPLOADS/digital_marketing/Dmskils/Tools_2.png)
Search Engine Marketing
![](https://excelrcom.b-cdn.net/assets/admin/ckfinder/userfiles/images/2023_UPLOADS/digital_marketing/Dmskils/Tools_3.png)
Social Media Marketing
![](https://excelrcom.b-cdn.net/assets/admin/ckfinder/userfiles/images/2023_UPLOADS/digital_marketing/Dmskils/Tools_4.png)
Content Marketing
![](https://excelrcom.b-cdn.net/assets/admin/ckfinder/userfiles/images/2023_UPLOADS/digital_marketing/Dmskils/Tools_5.png)
Lead Generation
![](https://excelrcom.b-cdn.net/assets/admin/ckfinder/userfiles/images/2023_UPLOADS/digital_marketing/Dmskils/Tools_6.png)
Design Thinking
![](https://excelrcom.b-cdn.net/assets/admin/ckfinder/userfiles/images/2023_UPLOADS/digital_marketing/Dmskils/Tools_7.png)
Campaign Management
![](https://excelrcom.b-cdn.net/assets/admin/ckfinder/userfiles/images/2023_UPLOADS/digital_marketing/Dmskils/Tools_8.png)
Email Marketing
Tools and Technologies
![](https://excelrcom.b-cdn.net/assets/admin/ckfinder/userfiles/images/2023_UPLOADS/digital_marketing/DMtools/Tools_1.png)
![](https://excelrcom.b-cdn.net/assets/admin/ckfinder/userfiles/images/2023_UPLOADS/digital_marketing/DMtools/Tools_2.png)
![](https://excelrcom.b-cdn.net/assets/admin/ckfinder/userfiles/images/2023_UPLOADS/digital_marketing/DMtools/Tools_3.png)
![](https://excelrcom.b-cdn.net/assets/admin/ckfinder/userfiles/images/2023_UPLOADS/digital_marketing/DMtools/Tools_4.png)
![](https://excelrcom.b-cdn.net/assets/admin/ckfinder/userfiles/images/2023_UPLOADS/digital_marketing/DMtools/Tools_5.png)
![](https://excelrcom.b-cdn.net/assets/admin/ckfinder/userfiles/images/2023_UPLOADS/digital_marketing/DMtools/Tools_6.png)
![](https://excelrcom.b-cdn.net/assets/admin/ckfinder/userfiles/images/2023_UPLOADS/digital_marketing/DMtools/Tools_7.png)
![](https://excelrcom.b-cdn.net/assets/admin/ckfinder/userfiles/images/2023_UPLOADS/digital_marketing/DMtools/Tools_8.png)
![](https://excelrcom.b-cdn.net/assets/admin/ckfinder/userfiles/images/2023_UPLOADS/digital_marketing/DMtools/Tools_9.png)
![](https://excelrcom.b-cdn.net/assets/admin/ckfinder/userfiles/images/2023_UPLOADS/digital_marketing/DMtools/Tools_10.png)
![](https://excelrcom.b-cdn.net/assets/admin/ckfinder/userfiles/images/2023_UPLOADS/digital_marketing/DMtools/tools-Recovered.png)
International Certifications
![](https://excelrcom.b-cdn.net/assets/admin/ckfinder/userfiles/images/2023_UPLOADS/digital-marketing/Certi_1.png)
Google Ads Measurement Certificate
![](https://excelrcom.b-cdn.net/assets/admin/ckfinder/userfiles/images/2023_UPLOADS/digital-marketing/Certi_2.png)
Google Ads Creative Certification
![](https://excelrcom.b-cdn.net/assets/admin/ckfinder/userfiles/images/2023_UPLOADS/digital-marketing/Certi_3.png)
Google Ads Search Certification
![](https://excelrcom.b-cdn.net/assets/admin/ckfinder/userfiles/images/2023_UPLOADS/digital-marketing/Certi_4.png)
Google Ads Display Certification
![](https://excelrcom.b-cdn.net/assets/admin/ckfinder/userfiles/images/2023_UPLOADS/digital-marketing/Certi_5.png)
Google Ads Shopping Certification
![](https://excelrcom.b-cdn.net/assets/admin/ckfinder/userfiles/images/2023_UPLOADS/digital-marketing/Certi_6.png)
Google Ads Video Certification
![](https://excelrcom.b-cdn.net/assets/admin/ckfinder/userfiles/images/2023_UPLOADS/digital-marketing/Certi_7.png)
Google Ads Apps Certification
![](https://excelrcom.b-cdn.net/assets/admin/ckfinder/userfiles/images/2023_UPLOADS/digital-marketing/Certi_8.png)
Hubspot Inbound Marketing Certification
Projects
- Learners will perform keyword research using a keyword planner. This will be followed by creating a meta title and description. They will then write a 600-word SEO-friendly piece of website content and build external inbound links (backlinks). Finally, they will perform an SEO competitor analysis and provide suggestions for improvement.
- Learners will perform keyword research using a keyword planner, with average bid value. They will design a landing page wireframe and perform Google ad simulation, alongside troubleshooting of ad scenarios. They will create a search campaign with ad extensions and finally come up with a display or video campaign.
- Learners will perform competitor analysis and target audience research for paid Facebook and Instagram ads. They will create a Facebook lead generation campaign. They will also perform target audience research for Linkedin, as well as ad copy analysis, and create a LinkedIn campaign. Finally, they will come up with a social media calendar.
Career Progression and Salary Trends
Learning Path
Why ExcelR
![ExcelR DevOPs training](https://excelrcom.b-cdn.net/assets/admin/ckfinder/userfiles/images/2023_UPLOADS/digital-marketing/we_icon2.png)
Industry-Based Course Curriculum
![ExcelR DevOPs training](https://excelrcom.b-cdn.net/assets/admin/ckfinder/userfiles/images/2023_UPLOADS/digital-marketing/we_icon4.png)
6 Value-added courses
![ExcelR DevOPs training](https://excelrcom.b-cdn.net/assets/admin/ckfinder/userfiles/images/2023_UPLOADS/digital-marketing/we_icon6.png)
Work hands-on with 70+ labs and assignments, and 1000+ interview preparation questions
![ExcelR DevOPs training](https://excelrcom.b-cdn.net/assets/admin/ckfinder/userfiles/images/2023_UPLOADS/digital-marketing/we_icon7.png)
Guaranteed job interview calls with our 2000+ hiring partners
![ExcelR DevOPs training](https://excelrcom.b-cdn.net/assets/admin/ckfinder/userfiles/images/2023_UPLOADS/digital-marketing/we_icon10.png)
Support through WhatsApp, Calls, & Emails
![ExcelR DevOPs training](https://excelrcom.b-cdn.net/assets/admin/ckfinder/userfiles/images/2023_UPLOADS/digital-marketing/we_icon11.png)
Lifetime eLearning Access
Course Curriculum
- Intro To Marketing
- Types Of Marketing
- History of Marketing
- Why Marketing
- Case Studies Of Branding
- Intro To Digital Marketing
- Modules Of Digital Marketing
- Why Digital Marketing Buzz
- Opportunities In India & Growth Projection
- What is Business Objective
- Role Of Business Objective In Digital Marketing
- Use Cases Of Business Objective
- Basic Guidelines Of Article Writing
- Difference Between Article Writing & Website Content Writing
- 3 Assignments On Article Writing
- Impact Of Graphics In Digital World
- Understanding The Working Of Canva
- Logo Design
- 5 Hands On Assignments On Canva
- Creating Various Graphic Designs For Various Digital Platforms
- What Is A Domain
- Types Of Domains
- Historical Importance Of Domains
- Existing Domain Name Usage Scenario
- Domain Name Server
- What is Hosting Space
- Types of Hosting Spaces
- What Is an IP address ?
- Internal FrameWork Of Internet- Flow Diagram
- What Is Keyword
- Types Of Keywords
- What Is Website
- Types of Websites
- Nomenclature Of Digital Marketing - Snippets, SERP, Key Metrics DA,PA,LPS etc..
- What is keyword Research ?
- Guidelines Of Parameter Selection Of Keyword Research
- Tools Used For Keyword Research
- Live Exercise : Keyword Research On Various Tools
- Purchasing A Domain
- Purchasing A Hosting Space Website WireFrame/ SILO Structure
- Website Wireframe/ SILO structure
- Basics of Website Building
- Why A Content Management System ( CMS )
- Plugins Setup
- Page Setup
- UI Enhancement Using Elementor
- Additional CSS
- What is a Search Engine?
- How a Search Engine works?
- SERP Exploration
- Algorithms for Search Engine
- Introduction to basic Ranking Factors
- Introduction to Keywords
- Importance of Keywords
- Types of Keywords
- Understanding the terms Keyword Density, Keyword Proximity, Keyword Stuffing.
- Best practices to shortlist keywords based on Business Objective
- Tools for Keyword Research
- Live Exercise: Keyword Research using various Tools
- Writing Content as per SEO
- SEO Content Penalties
- How to Recover if site got penalized
- Live Exercise: Writing content
- Basic HTML Tags Introduction
- Hierarchy of Header Tags
- Optimizing Header Tags
- Anchor Tags Optimization
- Alt Tag Optimization
- What do you mean Snippet
- Types of Snippets
- Optimizing your Snippets to get more Traffic to your website
- Live Exercise: Creating Snippets for the Published content
- What is a SiteMap?
- Types of Sitemaps
- .xml Sitemap
- HTML Sitemap
- Generating SiteMap
- Submissions of SiteMap to Webmaster
- What is Google Search Console?
- Importance of Search Console
- Analyzing the Website data
- Live Exercise: Connecting your Website with Search Console and getting the Insights
- What is Link Building?
- Why is Link Building important?
- Types of Link Building
- Reasons of Analyzing a Competitor in Digital Marketing
- Extracting the Competitor backlinks
- Live Exercise: Backlink submissions using Competitor links
- What is Local SEO
- Importance of Local SEO
- Listing the business on Search Engines
- Creation of Business Listing on Google
- Importance of NAP
- Building the backlinks to the listed business on Google
- Live Exercise: Google My Business Page Creation
- What is Internal Linking
- Power of Internal Linking
- What do you mean by Schema on Google?
- Schema Setup for Google Snippets
- Validating the Snippet code on Google Publishers tool
- What is Search Engine Marketing
- Difference between SEM & SEO
- Platforms Of SEM
- Why SEM Is Important For Running A Business
- Push v/s Pull Marketing
- Role Of User Intent In Paid Marketing
- Types Of Google Ads
- Use Cases Of Each Types
- Which Mode Of Google Ads Is the Best for Businesses
- Conversion Tracking Code Setup
- Campaign Setup Basics
- Location Targeting
- Ad Groups and Its importance In A Campaign
- Extensions
- Match Types
- Bidding Strategies
Search Ads - Part 2
- Analysing Search Terms
- Ad Preview & Diagnosis
- Negative Keywords
- Demographics Adjustment
- Extensions
- Adjusting Locations
- Advanced Bidding Adjustments
- Live Exercise : Adjusting
Search Ads - Optimisation Of Ads
- Best Practices Of Writing Ads
- Effect Of Relevant Keywords On CPC
- Dynamic Keyword Insertion
- Creation of Smart Display Campaign
- Creation of Standard Display Campaign
- Creation of Gmail Campaign
- Location targeting
- Budget Setup
- Bidding for Display Campaigns
- Audience Targeting [ demographic, in-market, affinity,remarketing ]
Display Ads- Part II
- Keyword Targeting
- Topic Targeting
- Placement Targeting
- Creation of responsive Ad Copy
- Headline & Description Copywriting
- Use of CTA Buttons
- Use of custom Colors
- Optimizing Landing Page
- Creation of In-stream Skippable Ads
- Creation of Video Discovery Ads
- Creation of Bumper Ads
- Creation of non-skippable instream Ads
- Creation of Outstream Ads
Video Ads- Part II
- Location targeting
- Budget Setup
- Bidding for Display Campaigns
- Audience Targeting [ demographic, in-market, affinity ]
- Keyword Targeting
- Topic Targeting
- Placement Targeting
Video Ads- Part III
- Frequency Capping Setup
- Conversion Tracking Code Setup
- Remarketing Audience Setup
- Conversion Tracking Code Setup
- Audience Creation
- Remarketing List Setup
- Custom URL Parameters
- Policy Manager & Billing Settings
- What is Social Media?
- History of Social Media
- Importance of social media
- Marketing Opportunities through social media
- Various types of Advertising through Social Media{ Platforms }
- Why Facebook is Important for Marketing?
- Various Account Levels in Facebook
- Page
- Group
- Profile
- Creating a Facebook Page
- Optimization of Facebook Page
- Facebook Page Insights
- Live Exercise: Creation Of a Facebook Page & Getting Insights from the Page posts.
- Marketing Ways on Facebook Platform
- Setting Up a Facebook Campaign
- Various Marketing Goals To the Successful Business
- Targeting the Specific Audience on Facebook Platform
- Installation of Facebook Pixel Code into the Website
- Remarketing With Facebook for the Potential Audience
- Getting the Insights from the Campaigns.
- Why LinkedIn is Important for Marketing?
- Various Account Levels in LinkedIn
- Profile
- Group
- Page
- Creating a Business Page on LinkedIn
- Optimization of LinkedIn Page
- LinkedIn Page Insights
- Live Exercise: Creation Of a Business Page & Getting Insights from the Page posts.
- Marketing Ways on LinkedIn Platform
- Setting Up a LinkedIn Campaign
- Policies of LinkedIn to Start Marketing
- Various Marketing Goals To the Successful Business
- Targeting the Specific Audience on LinkedIn Platform
- Installation of LinkedIn Pixel Code into the Website
- Remarketing With LinkedIn for the Potential Audience
- Getting the Insights from the Campaigns.
- Why Twitter Is Important for Marketing?
- Creating a Twitter Account ( Business )
- Optimization of Twitter Account
- Twitter Account Insights
- Live Exercise: Creation Of a Business account on Twitter & Getting Insights from the Tweets
- Marketing Ways on Twitter Platform
- Setting Up a Twitter Campaign
- Various Marketing Goals To the Successful Business
- Targeting the Specific Audience on Twitter Platform
- Installation of Twitter Pixel Code into the Website
- Remarketing With Twitter for the Potential Audience
- Getting the Insights from the Campaigns.
- Why Instagram Is Important for Marketing?
- Creating a Instagram Account ( Business )
- Optimization of Instagram Account
- Instagram Account Insights
- Various Content Ideas for Daily Postings
- Live Exercise: Creation Of a Business account on Instagram & Getting Insights from the Posts on Instagram.
- Why Quora Is Important for Marketing?
- Creating a Quora Account
- Optimizing the Quora Profile
- Quora Account Insights
- Live Exercise: Creation Of a Business account on Quora & Answering
- Marketing Ways on Quora Platform
- Setting Up a Quora Campaign
- Various Marketing Goals To the Successful Business
- Targeting the Specific Audience on Twitter Platform
- Installation of Quora Pixel Code into the Website
- Remarketing With Quora for the Potential Audience
- Getting the Insights from the Campaigns.
- What is Video Marketing ?
- Various Platforms for Video Marketing
- Importance of Video Marketing
- Strategy to Quick Start Video Marketing
- Various Levels of Channels on YouTube
- Live Exercise: Creating a YouTube Channel
- How to Upload a video on YouTube Channel
- Checklist for Uploading a Video
- Various Tools For Extracting the Video Tags of Competitors Videos
- Live Exercise: Uploading a Video with the Checklist Provided in session
- Customization of YouTube wall & Channel
- Best Practices to get more Viewers and Subscribers
- Creation of Playlists and placing them on the YouTube Wall
- Unlocking the Various Features of YouTube for the Channel Created
- Live Exercise: Creating Playlists
- Tracking the Performance of your YouTube Channel
- Various Factors to improve the quality of videos using the Insights of Channel
- Understanding the Sources for the videos to target your audience
- Live Exercise: Analyzing the Insights from the videos uploaded
- Can we Earn Money using YouTube?
- Monetization
- What is the Eligibility Criteria for Earning Money on YouTube?
- Becoming a Partner for YouTube in Order to Monetize
- Creation of Adsense Account
- Linking the YouTube Channel with Adsense Account
- Importance of Email Marketing
- Organizing Mailing List
- How to Avoid Spam & being Blacklisted
- A/B Testing
- Automation of Emails
- Types Of Email Campaigns
- How to engage New Users
- Email marketing tools & metrics
- Live Exercise: Email Marketing & List Creation
- What is Affiliate Marketing?
- How Affiliate Marketing Tracking works
- How to find Affiliate Marketing services / products to promote
- What are Affiliate Networks
- Affiliate Marketing Tools & Plugins
- Affiliate Marketing Bidding Strategies
- Affiliate Marketing Tips to increase earnings
- Mock Interview Sessions
- Resume Building
- Building a strong LinkedIn profile to shortlist.
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