Content writer technical

About the Role

We are looking for a creative and detail-oriented Content Writer to join our team. In this role, you will craft compelling, learner-centric content across multiple formats, blog articles, course descriptions, landing pages, email campaigns, and more, that drives engagement, and strengthens brand authority in the ed-tech space. You will collaborate closely with design, marketing, and SEO to translate complex concepts into clear, accessible, and SEO-optimised content that resonates with students, educators, and parents alike.

Key Responsibilities

Research, write, edit, and proofread high-quality content for blogs, landing pages, and email marketing.
Co-ordinate with the marketing and product teams, ensuring timely delivery of content aligned with campaign launches, course releases, and seasonal academic cycles.
Apply on-page SEO best practices including keyword research, strategic keyword placement, meta titles, meta descriptions, header-tag hierarchy, internal linking, and image-alt optimisation to improve organic visibility and search rankings.
Collaborate with designers, and other teams to develop content for e-learning modules, and tutorial videos.
Analyse blog performance using tools such as Google Analytics, Google Search Console, or SEMrush; generate monthly performance reports and recommend data-driven improvements to content strategy.
Maintain and enforce brand voice, tone, and style-guide standards across all content touchpoints, ensuring consistency whether writing a 2,000-word article or a 280-character social post.

Required Qualifications

Bachelor’s degree in English, Journalism, Mass Communication, Marketing, or a related field.
0–5 years of professional content writing experience; prior experience in EdTech, e-learning, SaaS, or digital media is strongly preferred.
Demonstrable understanding of SEO fundamentals: keyword research tools, on-page optimisation techniques, and content structuring for search intent.
Exceptional command of English grammar, spelling, and punctuation with the ability to adapt tone and register for different audiences (students, parents, educators, corporate learners).
A strong creative flair with the ability to transform dry or technical educational material into engaging, relatable, and share-worthy content.
Strong portfolio or writing samples showcasing versatility across formats (long-form articles, social media copy, email campaigns, video scripts).