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Course Description

ExcelR’s Money Back Guarantee

Yes. You are absolutely right!! For the first time in India, that any Digital Marketing training company is giving such an assurance. You're protected completely with our 100% Money Back Guarantee. We will return your course fee back if we can’t place you in the space of Digital Marketing. We're so convinced!! You'll absolutely love the quality training and that is why we're willing to offer 100 % risk-free money back guarantee for the first time. Our thorough training and 3 months internship program on live projects will make your market ready. ExcelR has a dedicated placements division who are constantly engaged with various Indian and Multinational companies to market your profiles. We facilitate the interviews and help you get placed. We have a track record of placing close to 99.1% of the participants trained through us. Our 3 months internship program will ensure that you upskill the concepts on live projects and this will provide you with sufficient knowledge to crack a job as a Digital Marketing Specialist. During the internship program, we will also help you to clear the 9 international certifications from Google, Facebook, YouTube, etc. These certifications will increase the marketability of your profile and help in securing the job without any hassles.

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We built our company by providing our participants with quality training and best support that we can, and we would love to show that we're 100% committed to thousands of our participants.

Explore the magic in the Search Engine space with our Digital Marketing certification program. This course is designed to help you master the fundamentals in Digital Marketing which includes pay-per-click (PPC), Search Engine Optimization (SEO), social media, web analytics, content marketing, conversion optimization, email and mobile marketing. Digital Marketing is one of the world’s fastest growing platforms, and this course will elevate you in the marketplace with a fruitful career in Digital Marketing.

What Is Digital Marketing?

Digital Marketing can be defined as a unique marketing strategy that is implemented in digital platforms through Internet Medium to reach the target audience. When compared to traditional marketing, search analytics gives you an extra edge in Digital Marketing. Analytics empowers the business to analyse the success in their business strategies and provides the required data to modify the strategies to suit the market requirements and improve ROI.

With our Digital Marketing Training, re-discover your creative instinct to design significant marketing strategies to promote a product/service related to any organization from any business sector.

Are You A Non-Technical Person Without Programming Skills, But Still Want To Pursue A Career In IT?

Digital Marketing is the right course for you. Digital Marketing doesn’t need any programming skills and familiarity with the internet is sufficient to master the concepts to pursue a successful career A few months of dedicated efforts will ensure a rewarding career in the space of IT. The demand for Digital Marketing professionals is exceeding the supply and this void is creating ample job opportunities for non-technical graduates. We help you to crack a job by doing the handholding from training to placement

Who Should Do?

Who Can Learn This Course?

  • Working Professionals
  • Branding  / Sales / Marketing Professionals
  • Students
  • Entrepreneurs
  • Startups
  • Housewives

Opportunities for Digital Marketers

  • You can go for a Job / Freelancer/ Consultant
  • You can start a website (Blog)
  • You can start an App/Video Channel monetize
  • You can start a Digital Marketing Agency

ExcelR is a leading Digital Marketing certification training institute. Digital Marketing course will be delivered by highly experienced and certified trainers who are considered as one the best trainers in the industry and so we are considered to be one of the best Digital Marketing training institutes. The course is studded with myriad hands-on exercises on each topic that is covered in the training. Along with the training, we offer you 1-year e-learning access, 9 global certifications from Google, Facebook, YouTube, etc. and guaranteed placement assistance. Many of our past participants are working for various companies as digital marketing professionals

Digital Marketing Course Modules

9 International Digital Marketing Certifications

Placement Process

Things You Will Learn

  • What is Domain and Types
    • TLD, SLD, TLD Domain
    • Domain Registration
    • What is Web Hosting Server
    • Windows Server
    • Linux Server
  • What is Digital Marketing?
  • How is it different from Traditional Marketing?
  • ROI between Digital and Traditional Marketing?
  • Discussion on E-Commerce
  • Discussion on new trends and current scenario of the world?
  • Setting up a vision, mission, and goals of Digital Marketing
  • DNS Server
  • What is Website?
  • Dynamic, Static Websites
  • Domain and Hosting registration
  • Linking your domain to the Hosting
  • Creating a Wordpress website
  • Managing a Wordpress website.
  • Free website creation
  • Free webmails Creation up to 5
  • Free database Creation
  • Understanding the organizational structure
  • Operations within the organization
  • Importance of understanding the business operations
  • Importance of Digital Marketing for a business
  • What is Search Engine Optimization?
  • History of Search engines?
  • How is SEO important in Digital Marketing?
  • How is search engine important for companies?
  • How can search engine impact the brand and sales of a company?
  • How does search engine algorithm work?
  • Components of a search engine?
  • Different types of search engines?
  • Operators used in search engine
  • Algorithms used in SEO
  • Updates of SEO
  • Site Structure Analysis
  • Competitive and Exact Title Creation
  • Meta Keywords Creation
  • Meta Tag Optimization as per Keyword Research
  • Perfect navigation as per the theme
  • Breadcrumb Optimization
  • Checking Broken Links
  • Creating Sitemaps (HTML, XML, ROR, Text Sitemap) 
  • Usage of Robots.txt in order assist crawler
  • Robots.txt File Creation and validation
  • Internal navigation
  • Content Optimization as per Keyword Density, Proximity, Prominence
  • 301 redirection for canonicalization problem
  • Content Negotiation and Modification
  • Regular Updation of the Sitemaps
  • Create Custom Error 404 Page Optimization
  • Heading Hierarchy (1H1, 2H2, 4H3,8H4 ..) 
  • Image Optimization, Using Alt
  • Google Analytics Account Set
  • Create and Manage Google Webmaster Tool
  • What is Link Building
  • One Way link building
  • Two Way or Reciprocal link
  • Link Wheel Building
  • White Hat Link Building
  • Black Hat Link Building
  • Grey Hat Link Building
  • Google Panda Algorithms
  • Google Penguin Algorithms
  • Google Page Rank Algorithms
  • Google Hummingbird Algorithms
  • Page layout Algorithms
  • Search Engine submission
  • Directory submissions
  • Dmoz Listing
  • Forum Creation / submissions
  • Blogs Creation, Posting and Commenting
  • Blog Post Message Creation and Submission
  • Articles Creation, Distribution and Commenting
  • Press Release Creation and Distribution
  • Newsletter posting and News Syndication
  • Forums Posting and Comments
  • Favicons Creation
  • B2B Posting
  • Driving traffic through dedicated Social Networking
  • Facebook Marketing (Fan Pages and Profiles) 
  • Twitter Marketing
  • Social Bookmarking Strategy and Implementation
  • Podcasting: Audio and Video Optimization
  • Promoting Subsequent pages of the Website
  • Google Site Map Submission
  • Yahoo Site Map Submission
  • Social Bookmarking SBM
  • Social Networking
  • Classified Ad Creation and Submission
  • Posting in other Content Network
  • Blog Creation and Commenting
  • RSS Feed Creation and Validation
  • Link Building
  • Link Popularity Monitoring and Reporting
  • Listed on Google/Yahoo Local Business Center
  • Wikki Submission.
  • Introduction to Online Marketing
  • Types of Online Marketing 
  • Introduction to Social Media 

Facebook Marketing 

  • Facebook Marketing introduction
  • Advantages of Facebook Marketing
    • What is Open Graph
    • Local business page creation
    • Fan page creation
    • Brand page creation
    • Organization page creation
    • Adding own logos and banners in facebook
    • How to promote your Facebook page
  • Introduction to FBML
  • Advantages to FBML
  • Facebook optimization techniques
    • Creating a Facebook Application 
  • Linking with YouTube
  • Creating Events in Facebook
    • Do's and Don'ts in Facebook
    • Facebook credits
    • Facebook Connect (Like, Share, Comment) 
    •  Increase Facebook likes

Twitter marketing

  • What is Twitter
  • Why we use Twitter
    • witter Demographics
    • How to Setup a Twitter account
  • What is Twitter Lingo
    • What is Tweet for pay
  • Twitter Account Promotion
    • Tweeting (Responding to others, RT, HashTags, Direct Messages) 
  • What is Twitiquette
    • Why use Short URL in Twitter

Google Plus Marketing

  • What is Google Plus 
    • Google Plus Features
    • Google Plus: Circles, Hangouts, Stream
  • Integration with your site
    • Promoting a Brand on Google+
    • Google Plus for Businesses
  • Google Plus Tools and Techniques

LinkedIn Marketing

  • What is LinkedIn
  • LinkedIn advantages
  • LinkedIn Groups
    • LinkedIn events, messaging
  • Creating the right profile and settings
  • How to do link building in LinkedIn
    • Linkedin Company Pages

Social Networking Sites

  • Digg
  • Delicious
  • StumbleUpon
    • Reddit
    • Fave It
    • E-buzz

Web 2.0 Backlinks Building

  • Blogger.com
    • WordPress.com
  • Webs.com
    • Webnode.com
    • Yola.com
  • Blinkweb
    • Clammo
    • 360.com
    • Adding Titles to blogs
  • Adding Keywords to blogs
  • Adding Description to blogs
    • Building Backlinks from blogs
  • Promoting Blogs ways

Content sharing 

  • Ezine articles approved
    • Squidoo Lens Creation
    • Hubpages Creation
    • Slideshare
  • Scribd

Photo and Slides Sharing

  • Flickr
  • TinyPic
  • Slide Roll
  • Facebook Marketing (paid)
  • Twitter Marketing (paid)
  • LinkedIn Marketing (paid)
  • YouTube Channel Creation
  • YouTube Video Optimization
  • Video SEO
  • Increase YouTube views, Subscribers
  • YouTube Ads
  • Dailymotion
  • Vimeo Videos
  • Metacafe
  • Google Videos

1. Campaigns Covered

  • Google PPC Campaigns

2. Overview of the Search Marketing Landscape

  • A review of the latest search marketing trends
  • A look at the latest pay-per-click advertising options
  • Comparing Google Ads with Facebook, LinkedIn and Twitter advertising
  • Choosing between SEO and PPC
  • What is Pay Per Click (PPC)?
  • How does PPC work?
  • Importance and Benefits of PPC

3. Google Ads Modules

  • MCC Ads
  • Adwords Express
  • Adwords Merchant Center
  • Adwords Editor
  • GOMC Challenge
  • Creating an Online Video Campaign (YouTube Ads)
  • Shopping Ads

4. Setting up a PPC Campaign

  • Google Ads Account Structure
  • Google Search Network
  • Google Display Network
  • Google Partner Websites
  • Location / Language Targeting
  • Bid Budget Management
  • Accelerated / Standard Delivery
  • CPC, CPM, CPA, CPV, CPD Methods
  • Keyword types (Broad, Phrase, Exact and Negative)
  • Ad Rank, Actual CPC, CTR
  • Ad Extensions
  • Schedule: Start date, end date, Ad scheduling
  • Ad Delivery: Ad rotation, frequency capping
  • Quality Score and its Importance

5. Display Network Targeting

  • Concept of CPM and Branding
  • Landing Page Optimization
  • Automatic / Manual Placements
  • Interest and Groups Targeting
  • Remarketing Targeting
  • Age, Gender Targeting
  • Topic-Based Targeting

6. Ad Formats and Ad Guidelines

  • Create Effective Ads
  • Ad copywriting best practices Ad copy testing
  • Text Ads and Guidelines
  • Image Ad Formats and Guidelines
  • Display Ad Builder Ads and Guidelines
  • Video Ads Format

7. Tools and Analysis

  • What is a Landing Page?
  • Optimizing your Landing Pages
  • Competitors Website Analysis
  • Ad group Performance Reports
  • Using ‘Calls to Action’
  • Keywords Performance Reports
  • Purpose of Conversions
  • Create your Conversion Tracking Code
  • Tracking the Conversions for Multiple Product
  • Tracking the Google Analytics Code
  • Change History Tool
  • Display Planner
  • Ad preview Diagnosis

8. Google Ads Live Project

  • Navigate Google Analytics with ease
  • Using Analytics as a part of SEO / SEM strategies
  • Analyzing website traffic and content reports
  • Setting up of goals, event and tracking campaigns
  • Google Analytics Certification Guidance
  • Introduction
    • When Social Media goes bad! 
    • The cost of a bad reputation
  • Establish a Foundation
    • Protect your position  Register Twitter, URLs, etc
    • How to establish a Social Media company policy
    • The socialisation of business: Public relations to human relations
  • Listen
    • Free social media monitoring tools
    • Search
    • Paid for social media solutions
    • What to do with the data
  • Respond
    • Dealing with complaints
    • What to do with praise 
    • Evangelist
    • Crisis Q&A
    • Complaint escalation plan
  • Engage
    • Enhancing reputation online
    • Be seen to listen
    • Ask customers for feedback
    • Build your customers into your R&D
  • How Email Marketing works?
  • Types of mails
  • What to write
  • How to write
  • When to send
  • Tools used in Email Marketing
  • How to measure
  • List creation
  • List Management
  • Auto responders
  • Email Marketing report generation and its Metrics
  • What is Mobile SEO?
  • How to create a mobile site?
  • Google Mobile
  • Mobile Sitemap
  • Search criteria for different smartphones
  • Onsite Optimization Basics for moile
  • Website Structure and Navigation in mobile
  • Creating Filenames in Site
  • Title Tag Optimization
  • Meta Tags Optimization
  • Copywriting and SEO Copywriting
  • Header Optimization
  • Anchor Links Optimization
  • Snippets Creation for mobile
  • Basics in ASO
  • Important factors to get on top of the search list in play store and App Store
  • Content optimization for App
  • Importance of title tags in ASO
  • Load time

1. Softwares / Plugins
2. Keyword Finders
3. Search Ranking Softwares
4. Content Spinners
5. Plagiarism Checkers
6. Authority Checkers
7. Rank Checkers
8. SEO Optimization Plugins - QK

1. Google Search Console (Webmaster)
2. A Key to SEO Training and Success
3. How to Rank your Website in Specific Country
4. Resolving Website Errors
5. Geo-Targeting
6. 301 Redirection
7. Domain Optimization
8. Spam Control
9. Site Links Control
10. Awesome tool to Check Incoming Links
11. Malware Check

1. SEO For Local Business
2. How to rank a website in local searches
3. Get Ranking on Local Keywords
4. Verification and Installation Process
5. How to Increase STAR Rankings
6. Yellow Pages Creation

  • Google Ads - Fundamentals
    • Search Ads
    • Display Ads
    • Shopping Ads
    • Video Ads
  • App Install Ads
  • Facebook Blueprint Certification
  • Analytics Certification
  • Course Certification

Contact Our Team of Experts

Why ExcelR?




  • The all new and exclusive JUMBO PASS is the latest initiative taken by ExcelR to offer you access to attend unlimited batches over the duration of 365 days. You will be able to attend unlimited number of classes for the course of your choice.
  • Digital Marketing or Internet Marketing is marketing which is done using the internet as a medium. There are many techniques involved in doing online marketing and we train all the modules viz. SEO, Google Ads, SMM, Email Marketing, ORM and Google Analytics.
  • Anyone who is tech savvy can learn this Digital Marketing Course as it is not limited to any particular age group
    • Content Writers
    • Web designers / Web developers / UI, UX professionals
    • Students / Housewives / Internet Addicts
    • Marketing and Branding Professionals
    • Start-up / Business Owners
  • As such there are no pre-requisites to this Digital Marketing training. But, to attain full-time employment in this field, you must be a graduate (in any stream). There is no technical knowledge required as the Digital Marketing training is not fully technical and thus, does not require any programming knowledge.
  • We provide you with 9 International certifications from Google, Facebook, YouTube, etc which are
    • 6 Google Ads Certifications
    • Google Analytics Certification
    • Facebook Blueprint Certification
    • Industry Recognized ExcelR Certificate
  • The training program includes an evaluation system to judge your subjective knowledge and practical implementation success rates. You will get the certificate after successfully completing your training program.
  • Instructor-led online training is an interactive mode of training where participants and trainer will log in at the same time and live sessions will be done virtually. These sessions will provide scope for active interaction between you and the trainer.
  • ExcelR offers a blended model of learning. In this model participants, can attend classroom, instructor-led live online and e-learning (recorded sessions) with a single enrolment. A combination of these 3 will produce a synergistic impact on the learning. One can attend multiple Instructor-led live online sessions for one year from different trainers at no additional cost with the all new and exclusive JUMBO PASS.
  • It is a live instructor-led interactive session which is done at a specific time where participants and trainer will log in at the same time. The same session will be also recorded and access will be provided to revise, recap or watch any missed session.
  • You can reach out to us by visiting our website and interact with our live chat support team. Our customer service representatives will assist you with all your queries. You can also send us an email at [email protected] with your query and our Subject Matter Experts / Sales Team will clarify your queries or call us on 1800-212-2120 (Toll-Free number – India), 608-218-3798 (USA), 800 800 9706 (India), 203-514-6638 (United Kingdom), 128-520-3240 (Australia).
  • Not a problem even if you miss a live Digital Marketing session for some reason. Every session will be recorded and access will be given to all the videos on ExcelR’s state-of-the-art Learning Management System (LMS). You can watch the recorded Digital Marketing sessions at your own pace and convenience.
  • Yes, after successfully completing the course you will be awarded a course completion certificate from ExcelR.
  • You can reach out to us by visiting our website and interact with our live chat support team. Our customer service representatives will assist you with all your queries.
  • The different payment methods accepted by us are
    • Cash
    • Net Banking
    • Cheque
    • Debit Card
    • Credit Card
    • PayPal
    • Visa
    • Mastercard
    • American Express
    • Discover

Global Presence

ExcelR is a training and consulting firm with its global headquarters in Houston, Texas, USA. Alongside to catering to the tailored needs of students, professionals, corporates and educational institutions across multiple locations, ExcelR opened its offices in multiple strategic locations such as Australia, Malaysia for the ASEAN market, Canada, UK, Romania taking into account the Eastern Europe and South Africa. In addition to these offices, ExcelR believes in building and nurturing future entrepreneurs through its Franchise verticals and hence has awarded in excess of 30 franchises across the globe. This ensures that our quality education and related services reach out to all corners of the world. Furthermore, this resonates with our global strategy of catering to the needs of bridging the gap between the industry and academia globally.

ExcelR's Global Presence


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