Tableau is a data analytics platform provider that is all about simplicity and enablement, preferring to look at the functions and insights that data can draw, without needing a data scientists to gain those insights. Tableau aim to achieve this through the delivery of a ‘self-service’ analytics platform, which is designed to equip a wide range of businesses professionals with the capacity to draw actionable insights from a wealth of data, using an easy-to-manage data visualization platform.

Tableau’s mission is to help people see and understand data. Data is the oil of the 21st century.  Tableau is collecting more and more of data, but the ability to efficiently analyze the data has been out of the reach of most people. The challenge is that the traditional approaches to data have been designed for specialists. What is enabling is for any person to work with any data and have questions answered by that data.

Data is coming into organizations in increasingly higher volumes, from multiple sources, and in myriad formats. Tableau is a platform that helps people connect to any data and answer questions from that data. One of the challenges people face is that the data can be very messy and it must be prepared for analysis. To help overcome this challenge, Tableau now has a range of subscription offerings designed to deliver the right capabilities to the right people at the right price.

Tableau Creator subscription is designed for power users who need to work with a variety of different data types and includes our new data preparation product, Tableau Prep. Tableau Explorer is tailored for users of trusted data who want fast answers to questions via self-service. Tableau Viewer is for casual users who need to interact with dashboards and visualizations in an easy-to-use manner.

Tableau Prep is designed for the business user. Every operation is direct and immediate and you can always see your data. Complex operations such as pivoting or cleaning data are one-stop operations which makes it much easier to complete the task. Prep is fully integrated with the other parts of the Tableau platform which enables people to move from prep to analysis much more quickly.

The biggest challenge for businesses is creating a culture of data. People need to be empowered and encouraged to think of data as a valuable resource and one that can add significant competitive advantage. Technology is not the whole answer – it’s about the people and processes that use that technology to deliver value.

Tableau is fully committed to compliance with GDPR (General Data Protection Regulation). Tableau strongly believes in the importance of handling personal data in a way that is both thoughtful and comprehensive. Tableau is updating processes to align with the new EU regulations and are working with privacy and data protection experts to help customers operating across the European Union with their own obligations.

Data source certifications and features like live query are provided by the Tableau platform to give customers the robust governance control to comply. People are spending 80% of their time on data preparation rather than on analysis. The reason for this is that the tools that exist for business users are complicated and expensive. Tableau is doing to data prep what Tableau has already done for BI. That is, to bring in easy-to-use, visual and direct self-service solution for data prep.