Call Us

Home / Digital Transformation / Advanced Program in Digital Marketing using AI

Certificate Course in

Advanced Program in Digital Marketing using AI

Learn the latest analytical techniques to make data-driven decisions and deliver better results for your organization.
  • 16 Hours of Intensive Classroom & Online Sessions
  • 15+ Digital Marketing Must Know Tools Explained
  • 40+ Hours of Practical Assignments
  • Job Placement Assistance
  • Artificial Intelligence in Social Media and Web Analytics included
digital marketing using AI course reviews - 360digitmg
319 Reviews
digital marketing using AI course reviews - 360digitmg
2071 Learners
Academic Partners & International Accreditations
  • Digital Marketing course with Microsoft
  • Digital Marketing course certification with NASSCOM certificate
  • Digital Marketing course with INNODATATICS certificate
  • Digital Marketing course with TUV
  • Digital Marketing Certification Course with SUNY
  • Digital Marketing Course with NEF

"The digital advertising industry will cross Rs. 50,000 crore mark by 2025 and touch RS.58,500 crore in five years."(Source - Live Mint). Artificial Intelligence is a means of creating a machine that can think, respond, and perform tasks just like humans when Data is fed to it. AI can perform highly technical analysis on deeper data to provide valuable insights and also carry out tasks such as robotics, speech and image recognition, natural language processing and problem-solving, etc. AI can create simulation models and customize the whole buying process with the help of suggestions from interaction with virtual assistants and other machine learning technologies. Many brands today use AI to connect with their customers to recommend products based on their previous purchases, views, and searches. With Marketing Automation changing the digital forefront, it is projected that 43% of economic earnings for 2030 will come from the commercial application of AI solutions that will facilitate more personalized, effective, and smooth customer handling.

Digital Marketing

advanced digital marketing course duration - 360digitmg

Total Duration

2 Months

advanced digital marketing course pre-requisite - 360digitmg

Prerequisites

  • Computer Skills
  • Understanding of the Internet
  • Analytical Mindset

Advanced Digital Marketing Training Overview

Become a Future-Ready Marketer with Advanced Digital Marketing skills. Learn the latest analytics techniques to make data-driven decisions and deliver better results for your organization. The Advanced Program in Digital Marketing is an intensive two-day course that exposes marketers’ latest analytics tools. The Digital Marketing course is designed to help these professionals turn marketing into a data-driven engine. Students will develop a thorough understanding of Web Analytics, Social Media Analytics, and techniques in Artificial Intelligence and Machine Learning that can be applied to Digital Marketing. They will learn how to leverage Predictive Analytics in click-through rates and Data Analytics to improve marketing outcomes.

What does one mean by Digital Marketing using AI?

Digital marketing reaches out to customers through channels like the Internet, mobile devices, social media, search engines, etc. to discover how customers behave compared to traditional marketing. Digital marketing is a broad interactive field that facilities two-way interaction between the company and the customer. There are several digital marketing channels like Website Marketing, Pay-Per-Click (PPC) Advertising, Content Marketing, Email Marketing, Social Media Marketing, Video Marketing, SMS Messaging, etc. With the advent of AI, digital marketing is advancing as it continues to provide better marketing strategies and helpful customer insights. AI is changing the landscape of digital marketing as it can provide data-based decisions quickly and accurately based on the information on potential consumers.

Advanced Digital Marketing Course Outcomes

The main difference in the climate of today’s marketplace is that you're going to have to go beyond the traditional ways of doing business and advertising. Smart Business means being aware of what’s going to happen ahead and preparing for inevitable changes so that you can thrive in a changing environment. Analyzing Big data can be a tedious and time-consuming activity given the fact that there is a continuous flow of data from social media, communication, transportation, sensors, and devices. In this course, the students will learn the various techniques in Artificial Intelligence and Machine Learning that can be applied to Digital Marketing and also understand how digital marketing is important for the growth of a business. This course also throws light on the various applications of artificial intelligence in digital marketing and how one can analyze data collected from social media platforms to understand customer sentiments which also save time and resources. Students will also gain insight into how AI is taking over the human role in identifying marketing trends and decoding data to create an effective marketing strategy. Gain insights into the Use Cases of AI and acquire a practical framework on social business strategy, digital transformation, and AI. Students will be able to understand the key challenges affecting the adoption of AI and how to deal with them. Learn to align data management, mobile analytics, and machine learning to predict and improve Click-through rates.

Analyse unstructured data such as Social Media Comments and Customer Reviews to understand Customer Sentiments
Decode data to create an effective Social Media Strategy
Use Machine Learning to predict and improve Click-through rates and Throughput rates
Understand Mobile Analytics for futuristic marketing

Block Your Time

advanced digital marketing course in india - 360digitmg

16 hours

Classroom Sessions

advanced digital marketing training in india - 360digitmg

40 hours

Assignments

advanced digital marketing course - 360digitmg

40 hours

Live Projects

Who Should Sign Up?

  • Marketing managers and Marketing directors
  • Brand managers
  • Sales managers and sales directors
  • Public relations professionals
  • Business development managers and directors
  • Senior operations managers and directors
  • Senior executives
  • Business owners

Advanced Digital Marketing Program Modules

The module on Digital Marketing using AI kick starts with introducing you to the basics of Digital Marketing, Text Mining, and Network Analytics. The students will learn many digital online marketing techniques using AI that allows businesses to make better decisions, implement upgraded marketing strategies, and drive ROI. One can also learn advanced techniques using probability in Google Ad words and digital attribution which helps to analyze customer's buying behavior and factors influencing the buying behavior. The concluding module explains the mobile ecosystem which consists of various devices, software, app store, testing tools, etc. So, enroll for this course in India and take your understanding to the next level and understand how AI is sparking a real renaissance in digital marketing.

How we prepare you
  • Advance Program in Digital Marketing using AI course with placements
    Additional Assignments of over 40+ hours
  • Advance Program in Digital Marketing using AI course with placements training
    Live Free Webinars
  • Advance Program in Digital Marketing using AI training institute with placements
    Resume and LinkedIn Review Sessions
  • Advance Program in Digital Marketing using AI course with certification
    Lifetime LMS Access
  • Advance Program in Digital Marketing using AI course with USP
    24/7 Support
  • Advance Program in Digital Marketing using AI certification with USP
    Job Placements in Advance Program in Digital Marketing using AI fields
  • best Advance Program in Digital Marketing using AI course with USP
    Complimentary Courses
  • best Advance Program in Digital Marketing using AI course with USP
    Unlimited Mock Interview and Quiz Session
  • best Advance Program in Digital Marketing using AI training with placements
    Hands-on Experience in Live Projects
  • Advance Program in Digital Marketing using AI course
    Offline Hiring Events

Call us Today!

Limited seats available. Book now

Make an Enquiry
Call Us